UCLA HEALTH

SOCIAL MEDIA COORDINATOR (2018–2020)

social media

The Semel Healthy Campus Initiative Center is a Chancellor-initiated effort to make UCLA the healthiest campus for students, faculty, and staff in the United States. Some of the highest impact initiatives, which the Semel HCI has spearheaded, include:

  • Creating the first health-oriented, award-winning dining hall on campus–Bruin Plate.

  • Supporting UCLA in becoming the first University of California campus to go tobacco-free.

As the Social Media Coordinator, my goal was to elevate awareness of the Semel HCI within the UCLA community and beyond. I worked towards this goal by developing and implementing various social media strategies, which increased Facebook engagement by 2586% in the first month:

 

  • Created and curated graphics for Facebook and Instagram pages using Adobe Photoshop and Illustrator.

  • Engaged with audiences through Instagram stories to execute event marketing efforts.

  • Planned, created, and executed quarterly social media campaigns to boost engagement within the UCLA community, including the #MoveSwell (November 12-16, 2018) and #HumansofHCI (January-present) campaigns.

    • Increased number of unique visitors by 275% in the #HumansofHCI Facebook campaign.

  • Scheduled posts and monitored their performance across all social media channels using Hootsuite.

  • Analyzed metrics such as follower growth and engagement rate to inform strategies for future campaigns.

  • Coordinated social media contests to increase engagement by rewarding participants with extra chances to win when they tag a friend.

 
 

videography

In collaboration with UCLA Recreation, I created #BruinsGetMoving, a social media campaign where I directed and produced daily videos to share the wellness journeys of our very own Bruins. I brought together four fitness enthusiasts on campus and worked closely with them to curate a fun, relatable message of healthy and active living at UCLA. The students were given instructions on how to film, and I was then responsible for editing and marketing the videos.